Erdem x H&M 2017 collection.
Luxury London fashion label Erdem has collaborated with Swedish retailer H&M. The collection, which features 87 ready-to-wear pieces, is finally available to buy at select H&M stores around Australia, as well as online.
Erdem joined forces with H&M to launch a collection for women, and for the first time, a collection for men too.With so many event appropriate pieces in this collection, the timing is perfect for the upcoming spring racing/party season.
1.Leopard Print Coat
It was difficult to ignore the hypnotic gaze my face betrayed when I first stumbled across the images online. I knew full well “I must have this!”. It’s very 80’s glam.A standout piece with versatile characteristics for the wardrobe. You can dress-up almost any item with this comfortable jacket.Faux fur is my friend. Unfortunately, a majority of faux fur presents itself in a scabrous and cheap light. Erdem quality surpasses the latter being soft to the touch while visually flaunting luxury.
A good quality solid trench, a must-have for any man in your life. The tailored excellence is apparent with heavy lapels rugged wrist cuffs & removable lining. The piece easily betrays a sophisticated more masculine demeanor. But at a $449AU price point, I would expect to have usable outer pockets.
What is there a shortage of material in the fabric factory?
Either in grey or black (unfortunately black was unavailable).This piece is casual chic favoring a natural habitat post gym or caz weekend. An adaptable hoodie that can be paired with kicks and jeans providing comfort and warmth.
4.The Sequined Black Floral Slip Dress
With festive party season upon us this dress will be a hot item for those events.
Plus in black it’s somewhat slimming.
Similar to Doc Martens with a splash of spring, these boots would look super cool with slip dresses for that 90s chic look.
Five Important Survivalist Shopping Skills
Five tips on how to battle the crowds and come back successful from any limited edition release.H&M has a ticketing system for these kinds of collaborations. You are given a colored wristband which indicates what time you are allowed to shop the collection.This is a first in first served queuing system so be sure to get there early.Which is quite handy as once you have your wristband you can relax and come back to the store when the call time for your wristband is.
1.Set your alarmThe store opens at nine yes there are the diehard fans who camp out the night before.But that’s not me girlfriend.The sweet spot I’ve found is two hours beforehand its plenty of time to get all the items you want.
This year I arrived half an hour beforehand, and still emerged with all the items I wanted.Depending on how popular the collection is, I would advise arriving 2 hours earlier as most pieces will be gone like hotcakes.This will not guarantee you landing that coveted item, which is what I learnt during my Alexander Wang jaunt..But honestly, I’m not waiting any longer than that.
Know what you want before you go in.Google the collection weeks before it hits the store and make a short list of items you cannot live without and possible maybes.Once in the store make a beeline for those must-have items , after you have snagged those you can check out whatever else has caught your eye.
You have ten minutes to shop in-store and in a small space and mad dash its easy to get confused so grab those pieces on your list.Be quick because stocks are limited. One piece per style is the rule for the change room so if you make a mistake on the sizing and try it on by that time it could be gone.
The night before choose your clothing wisely.And ensure you have packed lightly. You will need all your mobility. I highly recommend something that’s easy to take on and off lightweight yet warm enough to brave the elements. Pack your bag with a good pair of sunglasses. It hides a multitude of sins plus you look fabulous, and A bottle of water keeps you hydrated while you wait.
5.Take a friend
You will be less bored standing in line with your shopping buddy.They can also help you hold stuff and mind your belongings.
But the main benefit is doubling up the amount you can buy per person, bypassing the limitation; which is one piece per style with a maximum of 5 pieces per person ., If they’re not buying even better!more for you 🙂 I think I’ll call my mum next time heh.
Leave a comment below with your favorite pieces from the collection, did you manage to get the items you were after?
H&M x Erdem is available in both the Sydney (Pitt Street), Melbourne (GPO, Bourke Street) and Perth (GPO) H&M stores from Thursday, November 2 and online.